pink feathered shoe on a blue velvet sofa

Hotels are more than places to stay—they’re stories waiting to be told.
Behind each one is a visionary: someone bold enough to break from the sea of sameness and create something truly extraordinary.

At KOPOS, we exist to amplify that vision—crafting meaningful brands that spark connection, inspire loyalty, and turn every stay into a lasting memory.

Person in silver jacket holding a drink with lemon slices, smiling

Why Us

You are a visionary—a bold thinker who refuses to blend into the sea of sameness. You see your hotel as more than just a place to stay; it’s an experience, a story waiting to be told. But turning vision into reality takes more than ambition—it takes strategy. That’s where KOPOS comes in.

With over 15 years of hospitality expertise, we help bring your vision to life. We bridge the gap between inspiration and execution, ensuring that every element—guest experience, design, and operations—aligns seamlessly with your identity. Unlike larger agencies that focus on high-end, complex branding, we craft practical, actionable strategies tailored to your unique vision, giving you the clarity, confidence, and tools to move forward and make your mark.

  • Authenticity – Every hotel has a unique story. We ensure its brand feels genuine, resonating with guests and reflecting its true identity.

    Growth – We elevate hotels from ordinary to extraordinary, driving real results, increasing perceived value, and fostering lasting loyalty.

    Collaboration – Driven by curiosity, we listen carefully to our clients, ensuring that we understand their vision. More listening, less talking—our process is rooted in delivering branding strategies that align with hotel owners’ goals while pushing them toward even greater success. We challenge what’s easy, aiming to provide what’s best.

    Creativity – Fresh ideas, imaginative branding, and compelling storytelling set our hotels apart, creating experiences that captivate and inspire.

    Integrity – Honesty and transparency guide us, ensuring every strategy is effective, sustainable, and built for long-term success.

Our Services

Your brand is more than a logo—it’s the foundation of every decision you make. A strong brand strategy guides everything—from design and guest experiences to operations, sales, marketing and hiring talent. It creates clarity and alignment, ensuring every element works together to build a truly unique, meaningful brand. The strategy we deliver is always rooted in your vision, yet sharpened through our expertise — clear, actionable, and built to last.

Our intensive, results-driven brand programs will give you the clarity and direction to move forward with confidence.

Brand Creation

  • For visionaries launching a new hotel brand

  • You’re not just opening a hotel — you’re shaping an experience, a promise, and a perspective. In a competitive market, a clear, meaningful brand is what sets you apart — not just in how you look, but in how you think, act, and connect with your guests. A well-crafted brand drives desire, builds loyalty, and aligns your team with a shared purpose.

  • 10 days - we work exclusively with you — fully immersed, fully focused — to uncover what makes your concept truly distinctive and translate it into a brand that inspires, connects, and endures.

Brand Refresh

  • For visionaries refining an existing hotel brand.

  • You’re not just running a hotel — you’re shaping an evolving guest experience. As markets shift and expectations rise, even established brands need to pause, reflect, and realign. A refreshed brand strategy ensures you remain relevant, distinct, and deeply connected to your guests — not just in how you present yourself, but in how your brand is experienced every day.

  • In just 2 focused days, we help you gain clarity, uncover opportunities, and reignite your brand with purpose and precision.

Brand Education

  • For teams, companies, and events seeking to inspire and empower.

  • Brand is more than a logo or a campaign — it’s a way of thinking, acting, and connecting. We offer engaging, insight-rich experiences that equip leaders and teams with the tools and perspectives to build more meaningful, differentiated brands.

    Whether you’re hosting an event, or seeking to spark fresh thinking for your team, our keynote, masterclasses or workshops are designed to inspire, empower, and transform.

    1. Keynote

    2. Masterclass

    3. Workshop

Milda Ratkelyte

Founder & Head of Brand

E-mail: milda@kopos.studio

Whatsapp: +31630629269